Our Story

If you are reading this, then firstly - thank you! For stopping by and browsing our website, and for wanting to learn more about Hiild.

A bit of information about me - Ally - I am the sole contributor to this brand. I design and make each piece by hand from my home in Otago, New Zealand.

Prior to becoming a mum in 2020 (my absolute favourite job!), I worked in the fashion industry in Sydney for over a decade, and was fortunate to work with some of Australia's best designers.

We moved to New Zealand at the end of 2020, with the intention to slow down, and focus on our family.

Hiild is an opportunity for me to combine many of the things that I love - slow fashion, design, knitwear,m, and I am able to create products while still being home with my daughters.

I want to help you to discover the joy of buying one item of clothing, your absolute dream piece, and loving it for many years to come. Whether it is a special piece for your child that they will grow with over many years (my intention is for you to get 2-3 years out of each piece, and hopefully to then pass it down to another child) or a special piece for yourself that you will cherish season after season.

Each piece is designed and created by me, every stitch meticulously crafted with my own two hands. With over 20 hours of work in every single garment, I want you to feel the love poured into each and every detail.

I have big hopes and dreams for this label, and am so excited to have you here to share this journey with me.

Ally xx